Dear Flipkart(hereby referred to as FK)...In my mind FK also means something else for you,
Yesterday was your much advertised, marketed and over-hyped Big Sale. A sale that you promised would surprise us with the best offers and most unbeatable prices. Surprise it did! Because everything that anyone wanted was either out of stock, available at lesser prices at Amazon.in or not delivering in my area.
And humble myself was a victim of all three problems mentioned above. Everything I wanted was out of stock at 8 am(the time I could open my eyes). The iphone4s you so publicly advertised at a rare 10% off was available at Amazon for 25% lesser. The icing on the cake was the Pampers Diapers. Though you deliver them every month at my place at the ordinary price, this time around when it was there for 25%, my region was not in the sellers delivery list. Did you forget your loyal customer who has been buying diapers for the past one year? Memory loss on a big day?
And today, I get an email from Sachin and Binny that they are apologetic for what happened. Is this some kind of a joke? Are you apologising for the loss of precious time I spent on your site(more than 3 hours at a rough estimate)? Or are you apologising that you have suddenly forgotten a loyal customer? Or are you simply apologising that you managed to more than exceed your revenue through the trillion ads that ran through yesterday? Or are you apologising for the free traffic and buyers you generated for Amazon.in?
You don't need an apology, you need a lesson! A free lesson in marketing! And the moral of the story is that no matter how good your marketing campaign is, you don't rule! The customer does! And the customers verdict is clear this time! I am not coming back to FK EVER again. I hope I speak for the Billions you tried to lure yesterday!
Aggrieved and Irritated
One Amongst Unequals
Yesterday was your much advertised, marketed and over-hyped Big Sale. A sale that you promised would surprise us with the best offers and most unbeatable prices. Surprise it did! Because everything that anyone wanted was either out of stock, available at lesser prices at Amazon.in or not delivering in my area.
And humble myself was a victim of all three problems mentioned above. Everything I wanted was out of stock at 8 am(the time I could open my eyes). The iphone4s you so publicly advertised at a rare 10% off was available at Amazon for 25% lesser. The icing on the cake was the Pampers Diapers. Though you deliver them every month at my place at the ordinary price, this time around when it was there for 25%, my region was not in the sellers delivery list. Did you forget your loyal customer who has been buying diapers for the past one year? Memory loss on a big day?
And today, I get an email from Sachin and Binny that they are apologetic for what happened. Is this some kind of a joke? Are you apologising for the loss of precious time I spent on your site(more than 3 hours at a rough estimate)? Or are you apologising that you have suddenly forgotten a loyal customer? Or are you simply apologising that you managed to more than exceed your revenue through the trillion ads that ran through yesterday? Or are you apologising for the free traffic and buyers you generated for Amazon.in?
You don't need an apology, you need a lesson! A free lesson in marketing! And the moral of the story is that no matter how good your marketing campaign is, you don't rule! The customer does! And the customers verdict is clear this time! I am not coming back to FK EVER again. I hope I speak for the Billions you tried to lure yesterday!
Aggrieved and Irritated
One Amongst Unequals
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